Interim & Fractional Leadership
I step into senior marketing or innovation roles during maternity leave, vacancies or periods of change, keeping plans, teams and priorities moving.
Senior Marketing & Innovation Leadership
For Consumer Brands
Interim, fractional or project-based. Covering a senior gap, driving a growth initiative, or solving a specific brand, innovation or portfolio challenge.
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Momentum from Day One
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Strategy That Gets Delivered
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Growth That Adds Up
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Experienced Perspective, Sharper Decisions
What I do
Close to the consumer. Close to the work.
At The Market Craft, I turn complex growth questions into clear brand, innovation and portfolio choices, and see them through to market.
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Grounded in the consumer
I start with the consumer and the category to find where real growth sits: new platforms, propositions, occasions or whitespace.
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Embedded in your team
I work inside the business, not alongside it, bringing Marketing, R&D, Insights, Finance, Sales and Supply Chain behind one plan.
Your partner in consumer brand growth
Experienced support, shaped around your business
Whether you need a senior leader in the seat or focused support on a specific challenge, each assignment is shaped around what your business needs.
Innovation Pipeline & Launch
I build or reset your innovation funnel, from process and priorities through concept, product and pack, all the way to launch.
Growth & Portfolio Strategy
I identify where your next growth will come from, and shape the portfolio behind it: whitespace, rationalisation, pricing and a clear long-term roadmap.
Brand Positioning & Stretch
I sharpen what your brand stands for, where it can credibly stretch next, and how global or regional strategy lands across local markets.
Cross-Functional Transformation
I build the processes, ways of working and alignment that growth depends on, especially when structures are new, stretched or changing.
Why work with me
Leadership you don't have to manage
I combine strategic thinking with hands-on delivery: consumer insight to find the opportunity, commercial judgement to build the case, and cross-functional leadership to take it to market. You get someone who takes ownership from the start and sees it through. My background gives that an edge:
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Big-company rigour, entrepreneurial pace.
Proven processes, applied pragmatically where structures are still being built.
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A storyteller's instinct, a commercial head.
Ideas that connect with consumers and make sense on the P&L.
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At home in new organisations.
Three countries, markets across four continents, and diverse teams working as one.
My approach
Built to last beyond the assignment
Every assignment starts by getting under the skin of the business, combining a sharp read of the numbers with what your people and consumers are really saying. I make sure the plan, the processes and the team are ready to carry on long after I've left.
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Focused priorities, agreed early, that keep your leadership team aligned and trade-offs out in the open.
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A structured handover that leaves plans, processes and people ready for whoever takes over next.
References
My work, in their words.
From leaders I've partnered with closely, on the results and on the experience along the way.
Head of Brand, Peperami
Leena has a real talent for spotting new product opportunities, turning consumer insights into actionable strategies, and delivering innovations that drive commercial success.
Ready to talk?
Let's discuss your next growth challenge
Whether you're facing a leadership gap, a stalled pipeline or a programme that needs to move, I'll help you find the right way forward. Get in touch for a no-obligation chat, and let's shape what comes next together.