What I offer

Expertise across brand, innovation and portfolio growth

Whether you need a senior leader for a set period or deep expertise on a specific challenge, I bring 14+ years of hands-on FMCG experience to the table. The focus is always the same: finding where your next growth will come from, and making sure the organisation can deliver it.

A woman presenting packaging concepts pinned to a wall to a team seated at a sunlit table

How we can work together

Three ways in

Interim leadership

Full-time, typically 6–12 months

Covering a senior marketing or innovation role during maternity leave, a vacancy or a period of change, from Senior Manager to Head of level, across brand, innovation and portfolio.

Fractional leadership

Part-time, ongoing

Senior direction for a set number of days a week, for businesses that need experienced leadership without a full-time hire.

Project-based

Defined scope and timeline

A focused brief such as an innovation funnel reset, a portfolio review, a brand repositioning or a European go-to-market plan.

Expertise & skills

Where I add the most value

Innovation Pipeline & Launch

Innovation strategy and 3–5 year funnels that connect ideas to growth. Clear stage-gates, robust business cases and launch plans that get products onto shelves.
Growth & Portfolio Strategy

Whitespace and growth platform identification, portfolio rationalisation and price architecture, with the margin and mix impact made clear.
Brand Positioning & Stretch

Sharp brand positioning, validated stretch into adjacent categories, and brand plans that land consistently across global, regional and local markets.
Commercial Planning & Go-to-Market

Business cases, P&L and A&P management, KPI frameworks and multi-market launch plans built with retail and distributor partners.
Cross-Functional Transformation

Processes, governance and alignment that growth depends on. Marketing, R&D, Insights, Finance, Sales and Supply Chain working to one plan, even when structures are new or changing.